Wednesday, 12 October 2016

YouGov Surveys

YouGov

The website YouGov is an informational page which informs the audience of a stereotypical person who likes a certain band, brand, celebrity, TV show or movie. This allows you to see if you are a stereotype or not, however, this is only based on the people who have taken surveys on the YouGov website and not the wider audience.

For the film 'The Book of Eli', I found that the stereotypical age range of this film is between 40-54. The biggest majority of the audience are male and are in the social grade of ABC1. They tend to be within the right wing supporters for politics. To describe themselves, the descriptions of easy going, well balanced and relaxed are given. However, they also can be described as grouchy, mean and fickle occasionally. A stereotypical 'The Book of Eli' fan is a customer of Strongbow, ASDA, Windows and Android. Additionally, it is stereotypical that these fans shop at the clothing brands of Yves Saint Laurent, Burtons and JD Sports. Furthermore, it is said that a stereotypical fan of this film spends 26-30 hours per week online. They typically read the Vogue magazine and the Mirror newspaper. On average, they spend approximately 46-50 hours watching the television. 

Moreover, for the film 'I Am Legend' the stereotypical person who likes the film are males, aged between 40-54, and within the social grade of ABC1. These fans too are within the right wing group for politics. They describe themselves as easy going, sweet and bighearted, but on occasion they can be nervous, dizzy and restless. They are a customer of Sony, eBay and ASDA.

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